Absolut Moments is a social media brand awareness campaign based around celebrating holidays and special moments in everyday life.

22_Vinyl-record-day_cropped22_Vinyl-record-day_cropped

The bottle silhouette is a famous brand signifier. I wanted to create a world where the bottle is built or transformed into everyday objects, always hero’d in the centre.

09_Waffleday_cropped09_Waffleday_cropped

The art direction is a subtle homage to Absolut’s classic 1980’s advertising campaigns.

04_Grammys_cropped04_Grammys_cropped
05_Condomday_Cropped05_Condomday_Cropped
06_Bartenderday_cropped_cold06_Bartenderday_cropped_cold
01_fun-at-work-day_1_101_fun-at-work-day_1_1
23_notting-hill_cropped23_notting-hill_cropped
11_Earth_day_cropped11_Earth_day_cropped
15_Monaco_cropped15_Monaco_cropped
03_Chinese-new-year_cropped03_Chinese-new-year_cropped
13_No-diet-day_cropped13_No-diet-day_cropped
08_Rio_cropped08_Rio_cropped
07_Valentines_cropped07_Valentines_cropped
20_beerday_V3_cropped20_beerday_V3_cropped
17_Midsummer_cropped17_Midsummer_cropped
16_Picnic-day_cropped16_Picnic-day_cropped
bowling-day_croppedbowling-day_cropped
19_Womens-world-cup_cropped19_Womens-world-cup_cropped
friday-the-13th_croppedfriday-the-13th_cropped
Independece-day_croppedIndependece-day_cropped
burning-man_croppedburning-man_cropped
Tourist-day_croppedTourist-day_cropped
vodka_day_croppedvodka_day_cropped