I was asked to produce a music video for 'Biggest Joke Of All', one of the top played songs from Fatima's debut album 'Yellow Memories'. The song is produced by long time collaborator Sam (Floating Points). I wanted to bring the songs melancholic vibe into visuals, but with a humoristic touch. How could I portray a person at work going through the love roller coaster on a bad day? I thought working as a stressed out pizza delivery person on the hottest day of the summer in NYC must suck. Add a bunch of nasty customers and you have a recipe for a sh*tty day.
The video was nominated for 'Best Video' at the Scandinavian Soul Music Awards 2015. It's on rotation on the national televsion network Rage in Australia. On top of that it's been featured on music blogs such as Massappeal, Egotripland, Highsnobiety and Kingsize to name a few.